What belongs on a local business website
Your customers want to know quickly what you offer, when you are open and how to reach you. This checklist shows what belongs on your website for that. You can also use it to check your current site.
First things first.
Name and type of business
Right at the top it says who you are and what you do, for example “Hairdresser in Winterthur's old town”.
Location or service area
Your address or the places where you work. That way customers see right away whether you are an option for them.
Opening hours
Up to date and easy to see, with notes on public holidays and closures.
Phone and email you can tap
On a phone, one tap starts the call or the email.
A clear next step
A button such as “Book an appointment”, “Call” or “Request a quote”, clearly visible on every page.
Services and trust.
Your services in plain words
The way your customers ask for them: “men's haircut”, “bathroom renovation”, “gel nails”.
Prices or a price range
Even “from CHF” helps people decide and saves you questions.
Real photos
Your business, your team and your work. Your own pictures are more convincing than images from photo libraries.
Who is behind the business
A few sentences about you and your team. Many customers want to know who they are dealing with.
On the phone.
Most of your customers look you up on their phone first. So check your site there too.
Easy to read without zooming
Text that is large enough and short paragraphs.
Fast loading
Images in the right size instead of huge files straight from the camera.
Buttons sized for thumbs
Big enough and well spaced, so nobody taps the wrong one.
Being found on Google.
A title and description for every page
They appear in search results and help decide whether someone clicks.
Google Business Profile
With the same details as on the website: name, address, phone and opening hours.
Link to Google Maps
So the route to you starts with one tap.
Legal requirements in Switzerland.
Legal notice
Name, address and contact details of the business. That way your customers see who is behind the website.
Privacy policy
Since the new Data Protection Act of 1 September 2023, you have to inform people if your website processes personal data, for example through a contact form.
Encrypted connection
The address starts with https. Otherwise browsers warn people about your site.
What you can leave out.
Long welcome texts
Your customers are looking for information, not an introduction.
Outdated offers and dates
A notice about last year's offer makes it look as if the business is no longer active.
Videos or music that start on their own
They are annoying and use up mobile data.
We build your website along this checklist. You provide content such as photos, services and opening hours; we take care of the structure, the texts for Google and the technology. See our features
Request a free draft for your business.
Tell us briefly what your business is called and where it is. Reply within 2 working days. You receive the draft within 5 working days of our short conversation. See prices and conditions